Are you getting the most out of your Melbourne website traffic? Is your website generating all the leads it could? Many local businesses have traffic to their website, but do not know the best way to capture potential clients.

If this is the case, you need to improve your landing page conversion strategies.

A great website is only half of the battle; you need to ensure you have the right lead capture tools, and that starts with the creation of high-converting landing pages.

Having a website with poor performing landing pages, will not result in a good return, so it is vital you follow our key tips and tricks to improve your approach.

Let's dive into what you can do to ensure your website is converting into loyal clients, with the best use of your landing pages! In this guide, we will be exploring how to create high-converting landing pages that will convert website visitors into quality leads, and ensure that you are taking the right approach, to get the most out of your website.

We will look at some landing page best practices, to increase your chance of getting a sale and to ensure you have a solid strategy when working with landing page design.

Step-by-Step Guide to Effective Landing Pages for Small Businesses

Here are some simple steps you can take to have the most effective landing pages that turn visitors into clients:

Step 1: Define the Goal of Your Landing Page

Before you begin, what is the main goal for your landing page design? It’s vital to have one key action per page, rather than a mix of different approaches and strategies. You need to focus on one core conversion point. Do you want your visitors to fill out a contact form, download a lead magnet, or book a free consultation?

Every landing page needs a focus, so you are clearly directing the user to what you want them to do, so you have the best chance to increase your lead capture metrics.

By choosing a clear direction for the user, they are more likely to take that specific action, resulting in better business for your website.

• Having a clear idea of what a user is going to do before even designing the landing page is vital, to help to improve overall conversions.

Step 2: Create a Compelling Headline

Your headline should grab a visitor’s attention instantly! Ensure your headlines are engaging, and enticing, which will help with driving up your overall leads and also helping you gain more clients. By having compelling headlines on your landing page design it will assist with a higher read rate, and increase online engagement.

Your headline needs to clearly highlight what the user can expect to receive, what action you want them to take, and provide all the key information in one short, enticing sentence, that also indicates what value you are providing to your visitor.

• A great headline will drive people into reading the rest of your website content and encourage them to engage with your offer, or your call-to-action.

Step 3: Write Concise and Engaging Copy

The content on your landing page needs to be clear, engaging, and to the point. The copy should clearly explain your value proposition, and entice the reader to take action with engaging website copy. It is all about how you are going to help them, and how you are going to solve their problems.

You need to get to the key messaging without confusing your potential client with over-complicated wording and phrasing. Ensure that you keep it short, easy to read and most importantly relevant to your key message. The key purpose of the content, is to direct the visitor to your call to action (CTA), to drive your lead capture and create a direct customer journey that leads them to where you want them to go.

This is also where your value proposition shines, by showing the value you are providing to each of your ideal clients.

• It is also important that your copy focuses on the benefit to the reader, as opposed to just telling a client all the specific features you are offering.

Step 4: Use High-Quality Visuals

Visually, the page needs to attract your readers' eyes! You should be making sure you use engaging, high-quality visuals including images and videos so your page is the best that it can be, to encourage website conversions. Ensure that any images and videos also relate to the content on your page and the overall goal of the user and be as simple and easy to follow as possible, to promote a clear user journey.

Using great quality images that are relevant to the content is crucial for a good landing page that will see better results.

• You should use images or videos that are specifically relevant to your content, or offer a human element to engage with your ideal clients, and to establish a relationship that converts to leads.

Step 5: Develop a Strong Call to Action

What action do you want your reader to take on this page? You need to make it very clear, so it is obvious what your intent is, and what they should do next. Your call to action (CTA) needs to stand out, so the reader understands their next step, and is therefore more likely to take action.

You want your reader to fill out a contact form or to download a lead magnet, so your landing page can help generate quality leads for you. Use strong actionable language in your buttons, such as ‘Enquire Today’ or ‘Download Now’ for an easy user journey, and to give the user direction. Ensuring that it stands out, is key to increasing your website conversion rates.

• Having a clear and enticing call to action will guide the reader and encourage them to move forward and to take that desired step to getting them closer to converting to a loyal customer.

Step 6: Optimise for Speed and Mobile

Is the landing page slow to load, and can it be used on all devices, including mobile? You need to ensure that your website and your landing page loads quickly, otherwise, the user might click off your website. This will negatively impact your business and means that your Melbourne website traffic is wasted.

You also need to ensure that your landing page is mobile-responsive, and looks good on all devices, including desktop, tablets, and phones. You might have an amazing page, but if no one can access it, or if it looks unprofessional, you are losing clients, so it's a vital aspect for the growth of your business, by providing a smooth user experience.

• You need to be mobile-first, and should always consider the mobile user when designing your pages, and testing your website. This will result in a much more positive outcome when clients are coming from their phones to access your content.

Step 7: Analyse & A/B Test Results

Do you know what you should change on your page? What is working and what’s not? You should always be monitoring your results, so you know how to improve your website and improve landing page conversions.

By running A/B testing strategies, you can experiment with wording, layout, colours, and more so you can keep working on how to make a great landing page that gets you the best possible results. To ensure that you are always improving you should be tracking user behaviour, and analysing key metrics.

You need to follow a data-driven approach to see a marked improvement to your processes. By keeping an eye on key elements of the page and making minor tweaks you can make a huge improvement to your overall conversion rates and increase online engagement with potential clients.

• With tracking and analysis you will always be looking to make changes and improve your landing page conversion techniques, and fine tune the overall process to better serve your clients needs.

Search on Google for Local Landing Page Examples

There are a lot of great businesses in Melbourne that have strong, high-converting landing pages. Have a look at what your competitors are doing, so you know how you can improve your own, and ensure that you are implementing all key tips, so you can see success from your own website.

Researching how others are using landing pages will provide the foundation for the implementation of your own page, so you have solid resources when implementing to your own strategy.

By doing your research, you are giving yourself a greater foundation for success and are likely to generate more quality leads.

Conclusion

By following all of these steps, your landing page will be much more effective in generating leads for your Melbourne client base. Optimised landing pages are crucial to getting leads for your business, so ensure you follow these simple steps!

Ready to get more leads with high-converting landing pages? Get in touch today on 0450 616 000, and let us guide your business.

Implementing landing pages correctly is a great way to improve your website traffic into real, converting leads, to get your business on the road to success, so you can have the highest level of lead generation possible for all areas of your business, and boost your overall engagement and online presence.